Key Impacts
- Streamlines the end-to-end management and distribution workflow
- Allows Adobe to easily publish to multiple channels
- Supported over 1.3 million unique and more than 21 million views in 2 months
- Helps ensure consistent high-quality user experienced
- Supports nearly 10% trial download conversion rate
Launched in April 2008, Adobe TV is a free online video resource for expert instruction and inspiration about Adobe products, including the Adobe Creative Suite® family of world-class creative tools. Designed to educate, inspire, and entertain the creative community, Adobe TV is available online at tv.adobe.com and as a network of shows in the new Adobe Media Player. In its first two months, the Adobe TV Web site recorded close to 250,000 unique visitors and 1.5 million views, while 1.3 million unique visitors consumed over 20 million views via the Adobe TV Network in the Adobe Media Player.
Adobe was impressed by Akamai's ability to accommodate its unique requirements, as well as with the fl exibility of Akamai Stream OS to meet its enterprise goals. That, combined with the fact that the Akamai network provided outstanding capabilities to reach a global audience, convinced Bob Donlon, executive producer for Adobe TV, that Akamai was the right choice. Once Adobe chose to work with Akamai, it was easy for Adobe TV to get up and running in a relatively short timeframe. The Akamai Media Framework—a developer toolkit with player source code—provided a foundation that enabled Adobe to easily connect to Akamai Stream OS workflows and the delivery network. The flexibility of the Stream OS solution, such as the ability to accommodate a variety of workflows, was critical for Adobe. For example, Adobe wanted to include links next to the videos on Adobe TV so site visitors could download a trial version of the Adobe product being demonstrated. "It would have put a tremendous burden on our team to update all our Web pages manually. To launch a project of this scale—including custom video player applications—in just five months was incredible," says Donlon.
"Akamai enables us to realize our vision of using online video to engage with our customer base in a more powerful way. The success of this endeavor is evidenced by our nearly 10% conversion rate for trial downloads from the Adobe TV site. That means we are effectively inspiring our audience and increasing the likelihood of converting browsers to buyers"
—Bob Donlon, Executive Producer, Adobe TV
