solutions:
DOWNLOAD AUTOTRADER CASE STUDY
- Learn best practices for optimal application configuration
- Able to launch new site initiatives quickly
- Leverage training that helps maximize the use of Akamai services
- Gain priority response to calls and support cases
- Offloads single person of need to mediate all issues for AutoTrader.com
- Provides executives with clear understanding of value provided by Akamai
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners. The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles.
"Due to the ease and reliability of Akamai service integrations, we found ourselves delivering a solution and then focusing on the next project. While we benefited from those services, we weren't maximizing their potential value over time. With Akamai Priority Support as an extended resource, we are better able to apply best practices and continually tune and optimize our application configurations. Through Akamai training, our employees have increased their knowledge about the Akamai platform and how to use it most effectively. Plus, the Priority Support team is available to help our technical personnel put their training into action. Akamai offloads our origin servers of 80-90% of Web traffic, and is a key part of our data-center growth management strategy. Akamai training and lunch-and-learns helps our managers and executives gain a better understanding of this value. Plus, our leaders gain confidence in how Akamai can support us and help us continually raise the bar," says Tuttle.
"We are tremendously dependent on the Akamai network and services ensuring the highest levels of performance and availability for our site."
-Mark Tuttle, Senior Manager of Engineering, AutoTrader.com
