Key Impacts
- Successful delivery of Java-based contest application ‘from the edge’
- Avoided significant cost of purchasing additional servers and networking equipment
- Delivered 14 million page views per hour or over 1 Gbps of traffic at peak
- Shortened time-to-market for implementing and deploying marketing initiative
Expecting to drive 100 times its regular traffic level to its site for a single day in December 2002, Logitech needed an infrastructure in place that could support a new contest application while scaling to deliver flawless performance in the face of the expected traffic surge. Building out infrastructure to support single five-hour contest was cost-prohibitive, yet it was critical to find a solution that would ensure a positive user experience in just a two-month window between program inception and execution.
Utilizing Akamai EdgeComputing for Java, Logitech was able to extend the application processing of its promotional contest out to the 'edge' of the Internet, thus avoiding network latency and the need for costly infrastructure over-provisioning. Akamai's EdgeComputing application architecture ensured that virtually every user request was processed completely at the edge, resulting in optimal application performance, scalability, and availability. The result? 25,000 lucky winners who ended the day with a new Logitech keyboard—and a contest that ran fairly, efficiently, and seamlessly thanks to Akamai.
"Logitech wanted to ensure a positive user experience during the entire promotional event. This meant that all of our affected sites had to be available and work as promised during peak loads. Extending our infrastructure across Akamai’s platform saved us significant costs that would have been necessary in purchasing new equipment, re-negotiating our ISP contract—essentially upgrading our entire infrastructure—all to handle the traffic, representing over 72 million page views presented during the event."
—Hal Kalish, Director of Internet Marketing, Logitech
