About AdaptiveEdge Streaming for Microsoft Silverlight

As audiences approach broadcast TV size, and consume longer-form content - the need for scalability and consistent quality greatly increase.

Today, content owners target video quality for the lowest common denominator of their audience - for example bitrates of 300 Kbps will perform consistently well across a variety of last mile connection speeds.

Akamai AdaptiveEdge Streaming for Microsoft Silverlight combines the power of Microsoft's adaptive streaming technology with the global footprint of Akamai's massive HTTP network for unmatched scale and improved efficiency. Adaptive streaming seamlessly switches stream quality based on a user's connection speed - so consumers with high speed bandwidth connections can experience HD quality streaming and those with lower speed connections receive the best possible quality file for their connectivity resulting in better online video experiences and increased audience engagement.

AdaptiveEdge Benefits

The easy, scalable deployment and brilliant end user experience AdaptiveEdge offers in turn translate into two key economic benefits for customers. First, as the AdaptiveEdge HD experience thrills audiences and drives extended viewing times, media companies can enjoy higher advertising revenues and greater brand engagement. Second, by leveraging Akamai's global infrastructure, media companies reduce both capital and operating expenses. With AdaptiveEdge, customers eliminate their upfront capital expenditures for hardware, software, and network infrastructure as well as ongoing operational costs like collocation, support, and maintenance—all while taking advantage of Akamai's great economies of scale and network management proficiencies. Furthermore, by leveraging Akamai's network on demand, companies no longer incur costly over-provisioning for the potential demand surges that accompany title releases, marketing promotions, and other online events.

Akamai AdaptiveEdge Streaming for Microsoft Silverlight combines the power of Microsoft's adaptive streaming technology with the global footprint of Akamai's massive HTTP network for unmatched scale and improved efficiency.

To experience adaptive streaming firsthand visit: www.smoothhd.com