Akamai and Blue Martini Software Team to Speed Delivery of Dynamic Internet Content for Better Customer Interaction
Blue Martini has integrated software for the Akamai FreeFlowSM service into Version 3.0 of the Blue Martini Customer Interaction System. This integration will be available to all Blue Martini customers at no additional charge, as a standard feature of the Customer Interaction System.
"This partnership can offer tremendous gains for our customers, such as Harley-Davidson and Levi Strauss & Co., who can take advantage of the industry's fastest Internet content delivery capabilities with the flick of a switch," said Monte Zweben, President and CEO of Blue Martini Software. "Akamai's technology services will provide the fastest speeds for delivering dynamic, rich and secure content over the Internet."
"This joint solution is changing the way companies merchandise and market goods over the Internet," said George Conrades, CEO of Akamai. "With the broad functionality of Blue Martini's software combined with Akamai's Web performance capabilities, today's retailers and manufacturers will have immeasurable opportunities to provide content-rich, dynamic and individualized experiences to their online customers."
Akamai FreeFlow is built upon patent-pending technology that speeds up Web site performance and improves reliability by enhancing the delivery of rich, secure, authenticated and dynamic content, applications and streaming media. Blue Martini Customer Interaction System is comprehensive e-commerce application for retailers and manufacturers. With Blue Martini software, companies interact live with customers to precisely target of merchandise and messages through both Web and call center channels.
About Blue Martini Software
The Blue Martini Customer Interaction System is the leading enterprise-scale Internet application for interacting live with customers. Build brand equity and raise revenues across all sales channels by interacting with customers through call centers and web sites for e-merchandising, e-marketing, and e-service. Blue Martini helps merchants and marketers present fresh content and product assortments to targeted micro-segments, and deliver high quality services to customers.
Blue Martini customers with sites already deployed include Gloss.com, Harley-Davidson, and Levi Strauss & Co. Other customers with sites in preparation include Gymboree Corporation and The Men's Wearhouse. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone (650) 356-4000; fax (650) 356-4001; www.bluemartini.com.
About Akamai
Akamai Technologies is headquartered in Cambridge, Massachusetts and has offices in San Mateo and Cupertino, California, and Europe. Akamai is the leader in distributed content, streaming media, and applications delivery, serving over 225 of the Web's most popular properties including over 100 leading e-commerce companies. Akamai has deployed the broadest global network for content, streaming media, and applications delivery with more than 2000 servers in over 40 countries directly connected to more than 100 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.
| Contacts: |
||
| Jeff Young Akamai Technologies 617-250-3913 jyoung@akamai.com |
--or-- | Caryn Converse Akamai Technologies 617-250-4661 converse@akamai.com |
| Bill Evans Blue Martini Software 650-356-4081 evans@bluemartini.com |
--or-- | Jeanne Achille The Devon Group 732-671-0757 jeanne@devonpr.com |
On-line Shoppers Benefit from Accelerated E-Commerce Web Site Performance; Service is Switch-Selectable, Allowing Immediate Deployment
CAMBRIDGE, MA, and SAN MATEO, CA - December 8, 1999 - Akamai Technologies (NASDAQ: AKAM), which offers a global, high-performance service for the delivery of Internet content and applications, and Blue Martini Software, a leading provider of enterprise-scale Internet applications for interacting live with customers, today announced packaged integration of their offerings. All new and existing Blue Martini customers can elect to take advantage of Akamai's Internet content delivery capabilities without any modification to their Blue Martini sites.Blue Martini has integrated software for the Akamai FreeFlowSM service into Version 3.0 of the Blue Martini Customer Interaction System. This integration will be available to all Blue Martini customers at no additional charge, as a standard feature of the Customer Interaction System.
"This partnership can offer tremendous gains for our customers, such as Harley-Davidson and Levi Strauss & Co., who can take advantage of the industry's fastest Internet content delivery capabilities with the flick of a switch," said Monte Zweben, President and CEO of Blue Martini Software. "Akamai's technology services will provide the fastest speeds for delivering dynamic, rich and secure content over the Internet."
"This joint solution is changing the way companies merchandise and market goods over the Internet," said George Conrades, CEO of Akamai. "With the broad functionality of Blue Martini's software combined with Akamai's Web performance capabilities, today's retailers and manufacturers will have immeasurable opportunities to provide content-rich, dynamic and individualized experiences to their online customers."
Akamai FreeFlow is built upon patent-pending technology that speeds up Web site performance and improves reliability by enhancing the delivery of rich, secure, authenticated and dynamic content, applications and streaming media. Blue Martini Customer Interaction System is comprehensive e-commerce application for retailers and manufacturers. With Blue Martini software, companies interact live with customers to precisely target of merchandise and messages through both Web and call center channels.
About Blue Martini Software
The Blue Martini Customer Interaction System is the leading enterprise-scale Internet application for interacting live with customers. Build brand equity and raise revenues across all sales channels by interacting with customers through call centers and web sites for e-merchandising, e-marketing, and e-service. Blue Martini helps merchants and marketers present fresh content and product assortments to targeted micro-segments, and deliver high quality services to customers.
Blue Martini customers with sites already deployed include Gloss.com, Harley-Davidson, and Levi Strauss & Co. Other customers with sites in preparation include Gymboree Corporation and The Men's Wearhouse. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone (650) 356-4000; fax (650) 356-4001; www.bluemartini.com.
About Akamai
Akamai Technologies is headquartered in Cambridge, Massachusetts and has offices in San Mateo and Cupertino, California, and Europe. Akamai is the leader in distributed content, streaming media, and applications delivery, serving over 225 of the Web's most popular properties including over 100 leading e-commerce companies. Akamai has deployed the broadest global network for content, streaming media, and applications delivery with more than 2000 servers in over 40 countries directly connected to more than 100 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.
