Buy.com Bolsters Web Site Speed and Performance with Akamai's FreeFlowSM Service
Offering more than 850,000 SKUs including computer hardware and peripherals, software, consumer electronics, books, videos, DVDs, games, music, golf, clearance equipment, and travel booking services, www.buy.com features an engaging shopping experience complete with product photos and descriptions, CD audio track samples, and customer reviews. The buy.com e-commerce portal also links ten specialty stores and features products from thousands of popular manufacturers.
"After conducting proof of concept tests on other content delivery offerings, Akamai's FreeFlow service proved to be the fastest and most robust for our environment," said Mitch Hill, CFO, buy.com. "We've seen our home page load time decrease by more than 42% since using the Akamai service and have been able to ensure buy.com users a fast, engaging Web experience."
Using Akamai's FreeFlow service, buy.com is able to enhance online shopping by delivering its rich Web content via Akamai's globally distributed network of thousands of servers located close to Internet end users. Akamai's core technology analyzes real-time Internet conditions to efficiently deliver content via the optimal Akamai server, helping to protect Web sites against peak traffic periods, improve response times, and optimize the end user experience.
"Akamai continues to be the premiere choice of e-retailers looking to attract and retain customers with the best-possible online shopping experience," said Chris Turner, vice president, North American sales and support, Akamai. "We're pleased to help ensure the reliable, high-quality delivery of buy.com's Web content and enhance the site's performance for all levels of traffic."
About Akamai
Akamai is the foremost provider of global, high performance services for the delivery of Internet content, streaming media, and applications, serving over 1,000 customers. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 4,000 servers in over 45 countries directly connected to more than 160 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.
| Contacts: |
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| Jeff Young Akamai Technologies 617-250-3913 jyoung@akamai.com |
--or-- | Felicia Spagnoli Akamai Technologies 617-613-2525 spagnoli@akamai.com |
Popular Internet shopping destination experiences dramatic enhancements to site performance
CAMBRIDGE, MA, June 15, 2000 - Akamai Technologies, Inc. (NASDAQ: AKAM), the foremost provider of global, high-performance services for the delivery of Internet content, streaming media, and applications, today announced that Internet superstore buy.com has selected Akamai's FreeFlowSM service for the high-speed, reliable delivery of its Web content tailored to consumer interests across a broad range of categories.Offering more than 850,000 SKUs including computer hardware and peripherals, software, consumer electronics, books, videos, DVDs, games, music, golf, clearance equipment, and travel booking services, www.buy.com features an engaging shopping experience complete with product photos and descriptions, CD audio track samples, and customer reviews. The buy.com e-commerce portal also links ten specialty stores and features products from thousands of popular manufacturers.
"After conducting proof of concept tests on other content delivery offerings, Akamai's FreeFlow service proved to be the fastest and most robust for our environment," said Mitch Hill, CFO, buy.com. "We've seen our home page load time decrease by more than 42% since using the Akamai service and have been able to ensure buy.com users a fast, engaging Web experience."
Using Akamai's FreeFlow service, buy.com is able to enhance online shopping by delivering its rich Web content via Akamai's globally distributed network of thousands of servers located close to Internet end users. Akamai's core technology analyzes real-time Internet conditions to efficiently deliver content via the optimal Akamai server, helping to protect Web sites against peak traffic periods, improve response times, and optimize the end user experience.
"Akamai continues to be the premiere choice of e-retailers looking to attract and retain customers with the best-possible online shopping experience," said Chris Turner, vice president, North American sales and support, Akamai. "We're pleased to help ensure the reliable, high-quality delivery of buy.com's Web content and enhance the site's performance for all levels of traffic."
About Akamai
Akamai is the foremost provider of global, high performance services for the delivery of Internet content, streaming media, and applications, serving over 1,000 customers. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 4,000 servers in over 45 countries directly connected to more than 160 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.
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Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.
