BMG Entertainment Chooses Akamai to Stream Online Video Syndication Initiative

Caryn Converse
Media Relations
Akamai Technologies
--or-- Nathaniel Brown
Media Relations
BMG Entertainment

Steven J. Wolfe
Investor Relations
Akamai Technologies

Akamai's streaming platform to deliver BMG's more than 1,000 music videos to global end users

Cambridge, MA, November 16, 2000 - Akamai Technologies, Inc., (NASDAQ: AKAM), the leading Content Delivery Service Provider (CDSP), today announced a new streaming relationship with BMG Entertainment, the music and entertainment division of Bertelsmann AG, through which BMG will utilize Akamai's FreeFlowSM Streaming service to deliver a rich library of online music videos with enhanced quality and reliability to music fans worldwide.

BMG recognized Akamai's market-leading services as a key enabler of its new online video content syndication initiative, which will launch this year with more than 1,000 popular music videos. To achieve the high-quality experience that is critical to satisfying and retaining end users, BMG will use Akamai's FreeFlow Streaming service to provide on demand, broadband-quality delivery of its streaming music video files through a network of syndication partners. BMG will also use content management services from Virage, Inc. BMG selected Akamai for the breadth and depth of its network infrastructure, its advanced reporting tools, and its scalability to support hundreds of thousands of concurrent video streams with strong performance.

"BMG's syndication initiative is an extremely exciting endeavor for Akamai to be a part of," said Paul Campbell, vice president, streaming media services, Akamai. "We are pleased to have a strategic role in BMG's innovative efforts to deliver music videos to a syndication network of media and entertainment web sites in the highest quality fashion."

"When choosing a streaming provider to help us bring our broadband initiative to market, we required the capabilities of a proven leader," said Karl Slatoff, vice president, new media, BMG Entertainment. "With its high-performance delivery platform, Akamai will be instrumental in helping to provide end viewers with the most compelling experience possible."

"We are pleased to be working with Akamai on BMG's break-through syndication initiative," said Carlos Montalvo, vice president of marketing, Virage. "Akamai's content delivery network is an excellent complement to the Virage Internet Video Application Platform, enabling compelling viewer experiences worldwide."

Akamai's FreeFlow Streaming service is built upon the Company's EdgeAdvantageSM platform that uses sophisticated algorithms to monitor the Internet on a real-time basis, understand the location of the requesting user, and make intelligent decisions about the best and most efficient Akamai edge server from which to deliver content to the end user. The FreeFlow Streaming service incorporates Akamai's proprietary SteadyStreamSM technology that sends multiple copies of the same stream to the edges of the Internet and then recombines the streams into the original high-quality format.

About BMG
BMG Entertainment is the $4.7 billion worldwide music and entertainment division of Bertelsmann AG, one of the world's leading media companies, with annual revenues of $17.6 billion. BMG owns more than 200 record labels in 54 countries, including Arista Records, RCA Music Group and Ariola. BMG has been a leader in using the Internet to bring fans closer to their favorite artists. In addition to establishing GetMusic, an online content and commerce joint venture, BMG's online presence includes more than 30 wholly owned music & lifestyle Web sites around the world, and strategic marketing agreements with and key investments in leading online companies ARTISTdirect,, Egreetings Network, FanGlobe, and, among others. BMG also owns one of the world's largest music publishing companies, one of the world's leading compact disc and cassette manufacturing companies, and the world's largest music membership service, BMG Music Service, whose consistently ranks within the Top 10 e-commerce sites. Bertelsmann's North America interests also include the Random House Inc. book publishing group; and the Gruner + Jahr magazine publishing group, which includes McCall's, Parents, Family Circle and YM magazines, among others.

About Akamai
Akamai is the leading Content Delivery Service Provider serving over 2,800 customers worldwide. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 6,000 servers in 54 countries directly connected within 335 different telecommunications networks.

# # #

Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.


Follow Us: Facebook Twitter LinkedIn YouTube SlideShare Pinterest Blogger RSS Google+ Community

The State of the Internet Report LEARN MOREThe State of the Internet Report »

Real-time Internet Conditions GET THE APPReal-time Internet Conditions »