Maven and Akamai Team up to Deliver Powerful Broadband Video Marketing Experiences on a Global Scale
Akamai will serve as the exclusive content and applications delivery platform for Maven, assuring Maven customers a secure, scalable, and reliable network to globally deploy interactive video marketing campaigns. The two companies have already integrated their respective technologies in the areas of network intelligence, usage management and metrics, while future technical collaboration will target improved digital rights management and distributed computing solutions. Additionally, Maven and Akamai will work closely together in co-marketing and sales initiatives aimed at key customer segments.
"There is clearly a growing demand among major brand marketers for rich interactive video campaigns rivaling the quality of television. Maven's innovations make it an early leader in next-generation broadband marketing applications and we believe this partnership gives us access to a tremendous business opportunity," said Paul Sagan, president, Akamai. "We hope to collaborate with Maven on many joint projects of this kind."
Maven and Akamai will aggregate campaign reporting on usage and interaction to simplify brand marketers' ROI analysis. In addition, the two companies' respective sales organizations will work in concert with marketers to develop highest-quality desktop-delivered experiences.
"We partnered with Akamai, the most reliable, on-demand source of global delivery services in the industry, because online consumer marketing programs are now revenue critical," said Hilmi Ozguc, CEO, Maven Networks. "Akamai's dependability and scalability will enable Maven to deliver next generation video applications to a worldwide audience."
The Maven Experience
Maven offers consumers a complete interactive experience within the context of a video application, by layering interactive functionality - such as viral and ecommerce applications – over full-screen, DVD or HD-quality video, and delivering it proactively to the consumer's desktop. This interactive experience captivates and engages consumers, enabling a lasting connection between a brand and its loyal customers. Maven tracks consumer activity within the application and provides important behavioral metrics to improve a campaign's success.
About Maven
Founded in 2002 in Cambridge, Mass., Maven delivers solutions that unite the visual impact of television with the interactivity and measurability of the Internet, to enable brand marketers and their agencies to more effectively inform, entertain, market and sell to online audiences.
About Akamai
Akamai® is a global leader of distributed computing solutions and services, making the Internet predictable, scalable, and secure for conducting profitable e-business. The Akamai on-demand platform enables customers to easily extend their Web operations - with full control - anywhere, anytime, without the cost of building out infrastructure. Headquartered in Cambridge, Massachusetts, Akamai serves hundreds of today's most successful enterprises and government agencies around the globe. Akamai is The Business Internet. For more information, visit www.akamai.com.
The company's flagship product, the Maven Media System, is an interactive marketing platform being used by industry-leading companies to deliver more immersive brand experiences to broadband users. More information about Maven can be found at www.maven.net.
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Maven, Maven Networks and Maven Media System are trademarks of Maven Networks, Inc. All other trademarks are the property of their respect
| Contacts: |
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Tonie Hansen Maven Networks 650-961-9900 x225 tonie@maven.net |
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Adam Mersky Voce Communications 617-224-1137 amersky@vocecomm.com |
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Jeff Young Akamai Technologies, Inc. 617-444-3913 jyoung@akamai.com |
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General Motors' Chevrolet Division Is First Joint Customer Deployment
CAMBRIDGE, MA - (Dec. 6, 2004) - Maven Networks, Inc., the software provider that enables marketers to deliver compelling, next-generation video experiences on the Web, and Akamai Technologies, Inc. (NASDAQ: AKAM), a global leader of distributed computing solutions and services, today announced a strategic partnership to deliver full screen, DVD- and HD-quality interactive video marketing applications on a worldwide scale. Chevrolet's "Chevy Live" application, launched in early November, is the first customer channel to be deployed using the joint Maven and Akamai delivery solution.Akamai will serve as the exclusive content and applications delivery platform for Maven, assuring Maven customers a secure, scalable, and reliable network to globally deploy interactive video marketing campaigns. The two companies have already integrated their respective technologies in the areas of network intelligence, usage management and metrics, while future technical collaboration will target improved digital rights management and distributed computing solutions. Additionally, Maven and Akamai will work closely together in co-marketing and sales initiatives aimed at key customer segments.
"There is clearly a growing demand among major brand marketers for rich interactive video campaigns rivaling the quality of television. Maven's innovations make it an early leader in next-generation broadband marketing applications and we believe this partnership gives us access to a tremendous business opportunity," said Paul Sagan, president, Akamai. "We hope to collaborate with Maven on many joint projects of this kind."
Maven and Akamai will aggregate campaign reporting on usage and interaction to simplify brand marketers' ROI analysis. In addition, the two companies' respective sales organizations will work in concert with marketers to develop highest-quality desktop-delivered experiences.
"We partnered with Akamai, the most reliable, on-demand source of global delivery services in the industry, because online consumer marketing programs are now revenue critical," said Hilmi Ozguc, CEO, Maven Networks. "Akamai's dependability and scalability will enable Maven to deliver next generation video applications to a worldwide audience."
The Maven Experience
Maven offers consumers a complete interactive experience within the context of a video application, by layering interactive functionality - such as viral and ecommerce applications – over full-screen, DVD or HD-quality video, and delivering it proactively to the consumer's desktop. This interactive experience captivates and engages consumers, enabling a lasting connection between a brand and its loyal customers. Maven tracks consumer activity within the application and provides important behavioral metrics to improve a campaign's success.
About Maven
Founded in 2002 in Cambridge, Mass., Maven delivers solutions that unite the visual impact of television with the interactivity and measurability of the Internet, to enable brand marketers and their agencies to more effectively inform, entertain, market and sell to online audiences.
About Akamai
Akamai® is a global leader of distributed computing solutions and services, making the Internet predictable, scalable, and secure for conducting profitable e-business. The Akamai on-demand platform enables customers to easily extend their Web operations - with full control - anywhere, anytime, without the cost of building out infrastructure. Headquartered in Cambridge, Massachusetts, Akamai serves hundreds of today's most successful enterprises and government agencies around the globe. Akamai is The Business Internet. For more information, visit www.akamai.com.
The company's flagship product, the Maven Media System, is an interactive marketing platform being used by industry-leading companies to deliver more immersive brand experiences to broadband users. More information about Maven can be found at www.maven.net.
Maven, Maven Networks and Maven Media System are trademarks of Maven Networks, Inc. All other trademarks are the property of their respect
