Key Impacts
- Saves at least $600,000 annually in operations costs
- Enables customers to access portal 60% faster
- Consistently serves ads to Europe in less than one second
- Gains confidence in pursuing business internationally
Founded in 2005 by online advertising pioneers from Flycast Communications – one of the original online ad networks – Adify has developed a unique Build Your Own Network™ (BYON) platform. To date, Adify has helped traditional media companies – including NBC Universal, Time Warner, The Washington Post Company, and Reed Business Information – expand their advertising offerings and extend their brands in the evolving Web 2.0 publishing environment. The company was recently recognized as a leader in helping advertisers target specific market niches on the Web when it was named to Business 2.0's Next Net 25 list of the next hot Internet companies.
"Adify would have had to spend close to $600,000 annually to build data centers around the world—and the costs would rise as the company factored in equipment and personnel. Even after spending that amount of money, we would not have gained the distribution power of Akamai and would not be prepared for future growth. We benefit from Akamai’s ability to deliver both static media content as well as accelerate dynamic applications such as portals using the same platform," says Stewart.
"By using Akamai, we can capitalize on the influx of business as our
sales teams sign up customers around the world."
—Charles Stewart, VP of Operations, Adify
