Key Impacts
- Automatic bandwidth detection
- Links to external players
- Full-screen video and embedded players within the Amazon.com site
- Live broadcasting backed by redundant live encoders (so if one encoder failed, it automatically rolled over to the back-up encoder)
Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.
Contracting bandwidth from multiple vendors was an option for Amazon.com, but the company decided, instead, to count on one reliable vendor for its streaming delivery needs. By offloading special event traffic to Nine Systems-Amazon.com was able to deliver an optimal, hiccup-free media experience to customers. This was confirmed by over 50 testers from Amazon who pre-tested the quality of video streams, delivered by Nine Systems' for the company's 10th Anniversary Concert, and gave each one a stellar rating. With Nine Systems, Amazon.com got peace of mind to focus on work they needed to do for three blockbuster events-while Nine Systems' did exactly what they were tasked to do; in this case, delivering an optimal end-user experience while syncing up and supporting multiple intricate productions almost simultaneously.
"We wanted more than a content delivery network, we wanted a team that's just as passionate as we are about delivering the best possible customer experience."
—Chris Bruzzo, Director of Strategic Communications, Content and Initiatives, Amazon.com
