www.bebo.com

solutions:

• Rich Media Accelerator

• Increased page views by over 10%
• Improved global site performance by more than 130%

Founded in January 2005, Bebo is a popular social networking site which connects you to everyone and everything you care about. It is your life online - a social experience that helps you discover what's going on with your world and helps the world discover what's going on with you. The Bebo experience combines community, self-expression and entertainment, enabling you to consume, create, discover, curate and share digital content in entirely new ways.

The rich media acceleration solution operates to accelerate dynamic pages, content that cannot be cached, and customer content that is stored on the Akamai network - all while offloading the origin. In fact, it can ensure even higher performance of long-tail content through efficient use of cache space, intelligent local distribution of content, and a dynamic caching model that enables even cold content to enjoy the benefits of geographic distribution. Using proprietary technologies - including SureRoute, prefetching, and Transport Protocol optimization - the rich media acceleration solution delivered the base page in half the time. "We compared the Akamai test results to our own analytics and found that page views increased by an additional 6%. What this demonstrates is that accelerating the base page is much more strategic in driving engagement that just accelerating the static content. The faster the base page loads, the more quickly assets are available. That means users will likely click on more links during their visits, which generates the possibility for incremental ad inventory and ad impressions. As our content gets increasingly richer and more dynamic, Akamai's ability to accelerate dynamic content assists us in ensuring superior site performance and availability, all of which is critical to our success in this highly competitive arena," Jacob Rosenberg, Bebo.