Key Impacts
- 82% reduction of the IT infrastructure load
- Reduced investment in more bandwidth and hardware
- Very efficient management of traffic peaks (100% growth in overall Web site traffic)
- Delivered higher Web site performance (30% site response time improvement)
- Delivered consistent user experience allowing more and better transactions to be undertaken
- Reduced average page download speed from 2 seconds to 1.5 seconds
Founded in 2005, BuyVIP is the first Spanish online purchasing community organizing exclusive acquisitions for its member, these include: clothes, complements, sports and domestic goods, cosmetics and electronics from the best and more prestigious brands in the market. BuyVIP is a pioneer in Spain and is also present in Germany and Italy.
"We have seen a two-fold improvement in page download times since using Akamai solutions. Within one month of implementing the new Akamai solutions, we've experienced a dramatic 100 percent increase in traffic - without any additional sales or marketing efforts. Akamai's globally distributed platform meets our needs for consistently high performance online operations, enabling us to support our growth expectations. With Akamai's services we can accelerate our e-business transactions, including page display, search, add-to-cart, and check out processes as well as increase browser to buyer conversion rates and reduce infrastructure costs by offloading traffic from our Web infrastructure. A consistent brand experience is an essential element of our goal to become a leading retailer of exclusive items at a very competitive price," states Brandi. By leveraging Akamai's services, BuyVIP enjoys consistently high and fast performance of its Web site while enhancing the customer experience.
"Akamai is a worldwide leader Web site acceleration and performance, working with them gives us the guarantee we need to know our online business is performing as it should."
- Daniel Brandi, CTO, BuyVIP
