Key Impacts
- Home page loads 12% faster for dial-up customers and 18% faster for customers with higher bandwidths
- 18% performance increase for delivery of content (including dynamic), above and beyond improvements already seen with Akamai’s object delivery service*
- 68% reduction in base page (HTML text) download time
- 16% faster home page display, based on average across all site visitor access speeds
- Improved Security and Reliability
- Enhanced security for SSL transactions
- Insurance policy against global and nationwide Internet network disturbances
How do you bring the great outdoors to customers all over the world? For Cabela’s, one of the world’s leading retailers of outdoor gear and apparel, the Web was a logical extension of a thriving catalog business. The www.cabelas.com site has grown continuously, featuring not only Cabela’s products, but also community pages, company information and a variety of customer service options. Site visitors to the site can also sign up for Cabela’s e-mail newsletter to learn about new products, special offers, and general outdoor news. Cabela’s knew that the formula for a winning e-commerce strategy had to include strong merchandising as well as optimal Web site performance to maximize page views, conversion rates, and customer loyalty.
Cabela’s initially called on Akamai in 2000, finding that serving the majority of online catalog images from Akamai’s globally distributed network of servers would reduce the number of hits to Cabela’s own Web servers while improving the shopper’s experience. By 2002, growth of its e-commerce business drove Cabela’s to seek further performance improvements, particularly around accelerating download times for dialup customers and speeding SSL transactions. Akamai EdgeSuite’s advanced features have helped to provide Cabela’s site visitors with consistent quality of service regardless of traffic load or Internet conditions—so Cabela’s can bring the great outdoors to a great many more customers!
"By leveraging Akamai’s performance-enhancing features, Cabela's ensures customer satisfaction and an optimum online shopping experience."
—Sam Sidner, Marketing Manager, Cabela’s.com
