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- Improved site performance nearly 6X on average globally
- Offloaded over 87% of hits and traffic to the Akamai Intelligent Platform without special infrastructure provisioning
- Reduced site abandonment in key markets
- Upheld brand image online
- Delivered real time targeted content
- Gained a competitive advantage by streaming catwalks on the Web and to mobile devices
Dolce & Gabbana is the world’s leading Italian brand in the fashion and luxury industry. Its international customers want to be kept updated on the group’s offerings and are purchasing its products both in boutiques and online.
As it analyzed site metrics, Dolce & Gabbana began noticing that visitors in the US, Japan, and China were abandoning the site at high rates. In fact, the site was so slow in loading pages that it was practically inaccessible for the visitors.
Dolce & Gabbana needed to deliver a consistent online experience and grow site traffic without expanding infrastructure.
The business benefits Dolce & Gabbana saw included improved site performance nearly 6X on average globally, offloaded over 87% of hits and traffic to the Akamai Intelligent Platform without special infrastructure provisioning, reduced site abandonment in key markets, upheld brand image online, delivered real time targeted content and gained a competitive advantage by streaming catwalks on the Web and to mobile devices.
