More than three trillion US dollars are traded daily on the global FX market. Since 2001, Easy-Forex has been revolutionizing foreign exchange (FX) trading in more than 150 countries worldwide. Developed to make online trading both easy and transparent, Easy-Forex's platform gives traders direct access to global currency markets. Operating in real-time, the 'no download' FX web application - offered in 10 languages - lets users log in and start trading immediately. With exchange rates changing at intervals of seconds, peerless performance is central to the success of the online, global 24-hour FX marketplace, as Uri Strauss, Head of Operations at Easy-Forex, explains: "The consistent delivery of dynamic data to ensure users can trade at the best possible price, and the immediate execution of these trades, are both key. Any slippage has a direct impact on quote-to-trade ratios, and ultimately on the platform's reputation with users."
"The resulting slow page downloads and refresh rates had indirect consequences, in terms of deal closure and lost trade opportunities, for users located in these geographies. Using Akamai's service boosted application delivery performance by 50%. What's more, we gained the capacity to scale on-demand - even during extreme trading peaks. As a result, we've been able to support the increase in FX trading volumes precipitated by the recent global economic crisis, says Strauss." Akamai's dynamic mapping system directs user requests to an optimal Akamai server, and uses route optimization to identify the fastest and most reliable route to retrieve dynamic data held on Easy-Forex's application servers in the US.
"We identified that congestion issues were impacting performance for users in
Australia, the Middle East and China...The resulting slow page downloads and
refresh rates had indirect consequences, in terms of deal closure and lost trade
opportunities, for users located in these geographies."
—Uri Strauss, Head of Operations, Easy-Forex
