Key Impacts
- 8.85% reduction in single page drop-off rate
- 8.86% improvement in add-to-cart rate
- 4.97% reduction in cart abandonment rate
- 15.33% improvement in visitor-to-buyer conversion rate
From diaper bags to evening bags, money clips to computer cases, eBags carries hundreds of brands of premium and popular bags. Having assembled the best selection of competitively-priced products, eBags was determined to create a premium shopping experience that would minimize the likelihood that visitors would abandon their site before making a purchase, driving higher “browse-to-cart” and “cart-to-buy” conversion rates. To create this experience, eBags sought to create an image-rich site that loaded quickly and reliably without impacting customer acquisition costs.
Implementing the Akamai solution paid an immediate dividend to eBags: after only 8 hours of total development time, Akamai boosted the rate of visitors who became buyers by 15%! Continued testing over time of Akamai vs. eBags centralized servers recently confirms that Akamai delivers a significantly improved visitor experience, resulting in lower abandonment rates, higher conversion rates, and 15% more buyers. With an IT staff of only 10 people and site traffic of over 1 million unique visitors each month, it’s critical that eBags partners with the right vendors. Akamai has been a key partner for eBags, giving them the ability to focus on merchandising strategy and sales growth rather than site performance, confident in their ability to deliver a powerful experience to support any sales and marketing effort.
"Simply put, over our two years of experience with their services, Akamai consistently delivers 15% more buyers. It’s clear that our decision to work with Akamai back in 1999 is still one of the best business and IT decisions we’ve made."
—Val Agostino, Director of Software Applications, eBags
