DOWNLOAD GEEKS.COM CASE STUDY
- Delivered an ROI between $12:1 – $19:1 throughout the year
- Drove substantial number of incremental first time buyers to Geeks.com
- Tripled monthly spend with Akamai ADS over five months
Geeks.com, headquartered in Oceanside, CA, is a leading direct-to-consumer eCommerce site specializing in offering tech-savvy consumers computer-related excess inventory, manufacturer-closeouts, high-demand and unusual computer components and peripherals at highly-discounted prices. Geeks.com is entering its 13th year of online operation, and ships thousands of individual orders each business day.
Geeks.com raised its display ad spend with Akamai ADS as a result of the program meeting or exceeding all of the customer requirements. In fact, of three competing display ad partners used by Geeks.com, only Akamai was able to scale the overall program and optimize for first-time buyers. The ad program managed by Akamai has brought Geeks.com many more first time buyers than it experienced in the past. Akamai has been able to dial spend up or down to meet Geeks' seasonal requirements, always at an ROI exceeding $12 to $1.
"Akamai has done a great job meeting our requirements for transactions, cost, and return on ad spend. We've noticed an appreciable increase in first-time buyers to our site. Akamai has done a great job optimizing our campaign and squeezing every profitable dollar out of it."
-Glenn Kricheldorf, Channel Manager at Geeks.com
