www.hautelook.com

solutions:

• Akamai Dynamic Site Accelerator

DOWNLOAD HAUTELOOK CASE STUDY

• Accelerates dynamic content
• Offloaded about 95% of site requests
• Helps ensures 100% availability
• Supported 200% growth in member base and 400% revenue increase
• Satisfies PCI compliance requirements
• Enables retailer to push the envelope with site technology and offerings

HauteLook, a premier members-only site, offers private, limited-time sale events on the world's top brands for women's and men's fashion, accessories, beauty, kids, home and travel. Each day, HauteLook offers discounts of 50-75% to millions of members in the U.S. and Canada. In the last three years, over 1,400 high profile brands have chosen HauteLook to host more than 3,500 private events on the site chosen by People Magazine "one of the top 15 ways to save money." With no bricks-and-mortar presence, HauteLook empowers consumers in the U.S. and Canada to shop simultaneously in a unique sample-sale format.

The dynamic nature of HauteLook's site warranted a solution that combined caching with dynamic acceleration to ensure that product availability and rapidly changing content would be delivered to site visitors quickly. HauteLook debated building out data centers and employing in-house caching measures, but decided the Akamai Dynamic Site Accelerator (DSA) solution was the best option. Considering what it had spent to deploy one data center, the retailer knew it would require a tremendous investment to expand its presence. It also realized that static caching alone wouldn't solve its issues. "None of Akamai's competitors offers a solution that comes close. We felt Akamai's expansive infrastructure and advanced technologies were the right choice at the right time," says Diamond.