Key Impacts
- Ensured global site availability of 99.9%
- Supported a 39% increase in Web page hits
- Supported a 33% increase in page views
- Reduced page download time by 51% and doubled delivery speed
- Handled an 88% increase in Web traffic with no additional costs
- Supported a four-fold increase in Web traffic from search-related page views
HT Media Limited (BSE, NSE), headquartered in New Delhi, is one of India's largest media companies, with 2006 annual revenues of $186 million. Its fl agship newspapers, Hindustan Times and Hindustan, with a combined base of over 14.49 million readers, enjoy strong brand recognition among readers and advertisers alike. Through an exclusive agreement with The Wall Street Journal, the company's national business newspaper, Mint, serves as the exclusive international syndicated arm of The Wall Street Journal in India, both in print and on the livemint.com site.
"Site performance and availability are critical for any online media company to building a loyal audience who will return again and again. Post-Akamai, story pages, the home page, and multimedia are delivered dramatically faster, allowing users to quickly access Livemint content. We have been able to support an 88% increase in Web traffic and a four-fold increase in Web traffic from search-related page views-without investing in additional infrastructure," explains Rashmi Chugh, Head Internet for HT Media Limited. "Our move toward a more dynamic site presented very different challenges for us and Akamai's Dynamic Site Accelerator solution helped us solve those. Akamai's optimization and advanced content distribution technology allows users to quickly access Livemint from wherever they might be. This, in turn, has allowed us to reach online audiences regardless of geographical boundaries."
"With Akamai in place…our site visitors are having a
good experience and we can easily deliver the number of
impressions that our online advertisers demand to meet
their goals."
- Rashmi Chugh, Head-Internet, HT Media Limited
