Key Impacts
- Reduced streaming costs by 50% within a couple of months
- Enables widespread video distribution while maintaining access control
- Gained insight into audience demographics
Interscope Records, a division of Universal Music Group, works with artists to market and distribute their music around the world. Online promotion in the form of music videos and audio clips play a key role in driving interest in the work of the artists the company represents which, in turn, plays a key role in increasing revenue. Interscope makes samples and files available to consumers around the world through various online channels.
Because the Profile tool is format-agnostic, Interscope has the flexibility to stream in any format, including Windows Media, Adobe Flash®, RealSystem G2, and Apple QuickTime™. Additionally, the fact that Profile is fully integrated into the Akamai Stream OS suite of rich-media management products enables the seamless manipulation of content. It also allows Interscope to streamline content management, such as by applying a profile to an entire folder of videos simultaneously rather than one by one. "We cut our streaming costs in half within a couple of months," says Cruanas.
"Thanks to Stream OS Profile, we are able to maintain our promotional goals while staying in complete control of our assets and our revenue streams. Best of all, we could stay within the promotional budgets that we allocated for streaming and delivery."
—Jason Cruanas, New Media
