Key Impacts
- Allows Awareness to instantly scale to support 10X increase in traffic
- Offloads average of 80%+ traffic from origin servers
- Eliminates need to expand infrastructure
- Enables Awareness to offer cost-effective solution
- Gives Awareness confidence in pursuing global customers
Awareness Networks delivers a social media platform and tools to help enterprises and publishers unleash the value of user-generated content. Its platform—called the Customer Conversation System is offered as a managed, on-demand service, also known as software-as-a-service. The company provides users with blogging, wiki, social networking, podcasting, bookmarking, and photo sharing tools. Leading companies across a range of industries—including Kodak, McDonald's, Northwestern Mutual, and The New York Times Company—are using iUpload to transform the way they do business.
Awareness was using the Akamai Dynamic Site Delivery solution within a couple of days. "We certainly understand the value of an on-demand solution. Being able to quickly implement the Akamai solution helped us save face with our clients around the election. In addition, it allowed us to avoid provisioning 10 times more servers and deploying in numerous locations around the world. Many of Awareness' clients generate revenues by selling advertising space on their sites. If a page becomes too popular, the costs to deliver it could potentially outweigh the amount of money generated via ads. With Akamai, we can accurately predict our cost to deliver a single page. By understanding our own costs, we can assure our customers that their costs will never exceed their revenues, no matter how popular a page becomes. I dont think we could cost-effectively offer our solutions without Akamai," explains David Carter, CTO, Awareness
"Akamai is a great insurance policy. Now we can meet the needs of our clients, no matter how large the spike in traffic. I no longer worry about any client being too big for Awareness."
—David Carter, CTO, Awareness
