Key Impacts
- Enabled go-live in 5 days
- Offloads origin by nearly 97%
- Avoided $400,000 in infrastructure costs
- Improved page display time by as much as 80%
- Increased online shopping conversion rates 9-10%
- Supported record-breaking holiday season
- Improved paid-search term conversion rates
Established in 1915, JC Whitney & Co. is a leading auto parts and accessories store, with the largest online selection of car, truck, Jeep, and motorcycle parts. Traditionally known as a catalog company, 80% of JC Whitney sales now come through the online channel.
In 2007, JC Whitney had less than a month to prepare its site for the holiday season traffic. "The Dynamic Site Accelerator managed service was the perfect fit, enabling us to go live within five days. Upon first going live with Akamai, JC Whitney recorded a 50% average decrease in load times averaged across the country. In some U.S. cities, the page delivery times were reduced by nearly 80%. Since implementing the Dynamic Site Accelerator solution, our conversion rates skyrocketed 9-10%. In fact, we had a record-breaking holiday season and JC Whitney has seen a nearly 97% reduction in hits on its origin server. The Akamai solution allows JC Whitney to spend less money and effort on infrastructure related tasks. For example, if it had not chosen the Akamai solution, the company would have had to immediately purchase and deploy multiple caching appliances," explains Robertson.
"Since implementing the Dynamic Site Accelerator solution, our conversion rates skyrocketed 9-10%. In fact, we had a record-breaking holiday season."
- Geoffrey Robertson, Vice President Ecommerce & Technology, Whitney Automotive Group
