DOWNLOAD JOS. A BANK CASE STUDY
- $24 to $1 return on ad spend since program inception
- Pixel-Free implementation has improved site performance, increased number of shoppers targeted
- New-to-file growth rate has climbed steadily since display ad program inception
JoS. A Bank Clothiers, Inc., established in 1905, is one of the nation's leading retailers of men's classically-styled tailored and casual clothing, sportswear, footwear and accessories. Headquartered in Hampstead, MD, the company sells its full product line in over 500 stores in 42 states and the District of Columbia, a nationwide catalog and an e-commerce website that can be accessed at www.josbank.com. Lisa Pennell, Director of eCommerce for Jos. A Bank, looked for a display advertising partner that could help them drive transactions at scale and at a return on ad spend that would justify such a program.
Upon seeing the level of required investment, it evaluated content delivery networks and chose the Akamai Dynamic Site Accelerator solution. "No other solution provider offered the level of sophistication we needed. Akamai not only caches dynamic content on the edge, it makes it possible to apply different cache rules on a single page,"says Stan Payson, vice president of Interactive Technology for David's Bridal.
Akamai has delivered an ROI of $24 for every $1 spent for Jos. A Bank on its online display advertising campaign. Since Jos. A Bank moved to a pixel-free implementation, and did not need to implement tracking pixels across their site to understand visitor site behavior, it has seen an increase in the total number of shoppers targeted and enjoyed improved site performance and page load time. In addition, the ad program has seen a steady rise in the number of 'new-to-file' customers of Jos. A Bank.
"Akamai has done a fantastic job for us in driving a significant number of transactions
and new-to-file customers at an absolutely fantastic ROI. And because we're doing
all of this pixel-free, we're able to drive a great customer experience with faster page
load times and rich imagery allowing customers to really see the apparel."
-Lisa Pennell, Director of eCommerce, Jos. A Bank
