Key Impacts
- Improved time-to-play by 30%
- Contributed to a 44% increase in page views
- Contributed to a 53% increase in video views
- Supported record-breaking traffic in October 2008
- Offloads 100% of site delivery to Akamai
- Reduces infrastructure costs
Metacafe® is the world's leading video site focused exclusively on short-form entertainment, attracting more than 38 million unique monthly viewers worldwide and more than 9 million in the U.S. (comScore, October 2008). The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre and make it an effective marketing vehicle for leading brand advertisers.
Akamai's rich media acceleration solutions help accelerate Metacafe's video player application and all the dynamic elements associated with it. Since implementing Akamai, Metacafe has seen a 30 percent improvement in video start time. The advanced routing and connection optimization technologies in Akamai's rich media acceleration solution have been crucial to Metacafe achieving these goals. "Every percent of improvement counts, especially when your goal is to reach as many users as possible. A complex site likes ours is an application in its own right, dynamically assembling video results, graphics, thumbnails, and other components. Doing this in real time is no small task, but Akamai helps us deliver on the promise of delivering a truly on-demand entertainment experience," says Hertzog.
"Akamai's unique ability to accelerate our dynamic content helps deliver an exceptional short-form video experience that keeps viewers coming back."
- Eyal Hertzog, Founder and Chief Creative Officer, Metacafe
