Key Impacts
- Increased year-to-year revenues by 30%
- Improved conversion rate by 15-20%
- Increased banner ad impressions by an average of 92%
- Increased number of visits by 10%
- Increased page views by 37%
- Offloaded infrastructure by an average of 61%
Motorcycle USA was founded in 1996 to satisfy motorcycle enthusiasts’ hunger for information and reviews about street and dirt bikes. Based on significant interest in the site, founder and president Don Becklin started an e-commerce sister site in 1998: Motorcycle SuperStore. Serving almost 7 million visitors per year, the company generated $17.5 million in sales in 2006 and expects that number to increase by 20% in 2007. Recently, Internet Retailer ranked Motorcycle SuperStore in the top 25 sporting goods sites.
With Akamai in place, Motorcycle SuperStore can support any surge in traffic, and customer complaints have been dramatically reduced. "Without a doubt, Akamai enables us to better serve our customers, ensuring a smooth, efficient ecommerce experience, even during peak traffic times. The results speak for themselves.Not only did Akamai offload our existing infrastructure by an average of 61%, but because we can 'set and forget' the solution, our personnel are free to concentrate on strategic initiatives instead of worrying about Web site performance and availability," continues Becklin.
"Without a doubt, Akamai enables us to better serve our customers, ensuring a smooth, efficient ecommerce experience, even during peak traffic times. The results speak for themselves. On average, our site performance has improved by 400%, which has allowed us to increase year-to-year revenues by 30%."
—Don Becklin, Founder and President, Motorcycle USA
