With a mission to deliver high-quality content “anytime, anywhere,”MSNBC sought a business partner that was positioned to help them execute their strategy. In assessing their options, they considered three key factors: first, scalability to meet the demands of any news event, no matter what the size. Second, continuous delivery of content—regardless of the status of the source site. Finally, a distributed architecture to provide the high site performance MSNBC’s audience had come to expect.
After considering several potential partnership and outsourcing scenarios, MSNBC chose Akamai on the strength of our EdgeSuite for Business Continuity solution, a suite of outsourced services built on the Akamai Platform to ensure site availability in the face of foreseeable and unforeseeable risks. It was an ideal solution to help MSNBC fulfill their “anytime, anywhere” strategy. Comprising site failover and infrastructure protection services delivered from the world’s largest secure and distributed computing platform, the solution provides cost-effective availability, infrastructure protection, and unmatched performance. By guaranteeing site uptime and performance, Akamai helps keep MSNBC at the top of the competitive online news field. This was never more clear than on September 11th, when MSNBC.com served up an unprecedented 91 million page views to customers seeking information on the day’s unfolding events without a single interruption in service once Akamai’s EdgeSuite was deployed. While virtually every other major news site in the world suffered performance issues due to the spike in traffic, MSNBC.com remained online with Akamai EdgeSuite.
"Using Akamai EdgeSuite means that MSNBC.com is there for every one of our viewers, every minute of every day. Akamai is critical to our viewers—which translates ultimately to the success of our business as the leading online news source."
—Steve White, Chief Technology Officer, MSNBC
