Multicast testimonial

Based in Atlanta, GA, Multicast (www.multicastmedia.com) is a leading provider of Internet broadcast products and services. The company’s digital media infrastructure and proprietary platforms allow a company of any size to easily distribute and monetize its content via the Internet. Serving hundreds of customers in a variety of industries—including Coca-Cola Enterprises, WebMD, and The Knot—Multicast delivers over 3,000 live streaming events per month originating in locations from all over the world. Whether delivering live streaming events or ad-funded 24/7 video-on-demand channels for its customers, any amount of downtime is unacceptable to Multicast. If the streams fail to be delivered or if streaming quality isn’t up to par, Multicast customers lose critical revenue from their advertisers or lose viewers who no longer tune in.

Multicast approached Akamai seeking a level of performance that would ‘recreate the TV experience online,’ enabling them to deliver all media types in all streaming formats, including live and on-demand events via QuickTime, Real Player, Windows Media, and Adobe Flash. Akamai’s Professional Services organization moved all of Multicast’s content—consisting of millions of files—onto the Akamai Platform within just a few weeks, without any significant issues. Now Multicast’s rich media content is available reliably and quickly to users around the world, regardless of Internet conditions or user traffic levels. Akamai effectively allows Multicast customers to maximize their revenue opportunities by reliably delivering all streams and ads—making Multicast a more profitable partner for its own prospects.

"Our entire business model is enabled solely on Akamai’s network, and since being on the Akamai network, we have not had a single customer complaint related to content delivery services. In fact, we’ve found that we win new business when we tell prospects that we’re on the Akamai network. "
—Jason Simpson, EVP Business Development, Multicast Media Technologies