Leading UK Retailer Doubles Online Sales with Akamai

Office is one of the UK's leading footwear retailers, with over 107 outlets in the UK, Ireland and the US in addition to a thriving mail order and online business. Since its inception in 1981 Office has gained a reputation for originality in its approach to shoe retailing - most recently winning the industry's prestigious Draper's Women's Footwear Retailer of the Year 2009 award. Its pioneering retail concepts include Offspring, inspired by the sports footwear industry, and the Poste and Poste Mistress men's and women's boutique designer shoe stores which boast a host of celebrity clients.

"We sailed through the Christmas 2008 period, one of our busiest times of the year, with no performance issues or outages despite record transactions and visitor numbers to our Web site. Overall we saw a fourfold increase in business on a day-to-day basis in comparison to the previous year's trading in the same period, with no effect on the availability of the site. Akamai gives us almost bottomless scalability - as a result we've been able to pursue an aggressive campaign programme to stimulate traffic to our Web site, in the knowledge that provisioning for capacity is no longer an operational issue" says Doeman. "Akamai has provided the springboard we needed to pursue an aggressive online business strategy and we are already well on target - revenues are doubling week-on-week and this year online sales will equate to 10% of overall revenue."

"We're a retailer, and needed to be free to focus on our core business — and Akamai enables us to do this."
—Paul Doeman, Head of Commerce at Office


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