Key Impacts
- Improves overall page display time by 75%
- Improves delivery of dynamic content by 65%
- Offloads origin by 80%
- Supports peak traffic loads without fail
- Improves retail industry rankings
- Gains more administrative and creative flexibility
- Avoided infrastructure costs
Pacific Sunwear of California, Inc. is a leading specialty retailer of everyday casual apparel, accessories,and footwear designed to meet the needs of active teens and young adults. Founded in 1980 as a surf shop in Newport Beach, California, the company has grown to 954 stores in 50 states and Puerto Rico. Pacific Sunwear’s e-commerce Web site, PacSun.com-first launched in 1999-sells PacSun merchandise online, and provides content and a community for its target customers. The company was ranked 315 in the Internet Retailer Top 500 Guide for 2006 and generated $1.45 billion in total company sales for fiscal 2006.
"The distributed nature of the Akamai network allows us to effectively deliver our brand and focus on marketing and merchandising rather than on operating a complex infrastructure. Akamai has offloaded our servers by up to 80%, giving us the flexibility to release content as needed. Since implementing the Akamai solution, we have mitigated the Internet latency issues that can interfere with a satisfactory e-commerce experience. This translates into a consistent experience regardless of the channel our customers choose. With Akamai, we are realizing 99.9% uptime and our site performs better than industry average. Because Akamai enables us to deliver content quickly-even to those site visitors on a narrowband connection-we are able to reach a broader customer base. Akamai has been instrumental in supporting our growth this holiday season 2007, helping us serve significantly more site visitors. Just as importantly, we no longer expend lots of time and resources preparing for unpredictable peak traffic patterns. Now we can serve richer, engaging content and be assured that the customer experience exceeds expectations," says Clark.
"Akamai has dramatically increased our confidence in our site's performance, especially during peak seasons...Now we can serve richer, more engaging content and be assured that the customer experience exceeds expectations."
—Stacy Clark, Senior Director of E-commerce, Pacific Sunwear
