PUMA Taps into Akamai Service Management for Rapid, Cost-Effective Deployment Across 30 Sites

With offerings spanning sport and fashion, the PUMA Group – which owns the brands PUMA, Cobra Golf, and Tretorn – distributes its footwear, apparel and accessories in over 120 countries and employs more than 9,000 people worldwide. Its Websites support an average of more than 120,000 unique daily visitors, and revenues totaling more than € 2.4 million in 2009.

According to Hopper's calculations, the time spent to execute contracts for each Akamai deployment plus the time implementing the solution made it clear that the Service Management package was a wise choice. "Launching just one site on our own would take us 2-3 weeks, both for the initial deployment and to triage issues that arose because we're not intimately familiar with the Akamai network and tools. For a minor fraction of the cost of the DSA solution, the Service Management package enables us to engage Akamai Professional Services and deploy changes much more quickly," explains Hopper.

Easy access to experienced Akamai consultants is extremely valuable to PUMA, especially since it launches new campaigns every two to three months. With Service Management, PUMA can quickly deploy Akamai solutions on sites as needed."Because Akamai's consultants understand our business and configuration, we don’t have to deal with the typical headaches and logistical hassles associated with IT deployments," says Hopper.

Hopper equates the purchase of Professional Services to investing in an expert driver for a powerful racecar. "My operations team can’t possibly know the intricacies of the Akamai network and DSA solution like Akamai's consultants do. Similarly, an Akamai Customer Care engineer isn’t in a position to understand our business overall and consider the big picture. But Akamai's consultants understand both their technology and our business. As a result, Professional Services has become an extension of our team, enabling us to extract maximum value from our investment,” continues Hopper.

According to Hopper, Akamai employs some of the best and brightest technologists in the industry. "To be top marketers, PUMA partners with a group of world-class companies, and Akamai is one of them. Because of my confidence in Akamai and the Professional Services team, we can push the limits and rest easy as we drive as much traffic as possible to our sites," says Hopper.

"For a minor fraction of the cost of the Akamai Dynamic Site Accelerator solution, the Service Management package enables us to engage Akamai Professional Services and deploy changes much more quickly."
—Andrew Hopper, Technical Lead in International Marketing, PUMA

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