Key Impacts
- Reaching globally to 4 million people daily
- 99.9% site availability with improved download speeds
- Load on Rediff origin servers reduced by 97%
- Ability to handle 500% increase in traffic without additional infrastructure expenses
- Significant reduction in ownership costs
- Helping Rediff with its Web 2.0 applications
- After 6 years, the Akamai-Rediff association continues to evolve to help Rediff better its services
Rediff.com is India's premier online provider of news, information, communication, entertainment and shopping services with a mission to provide a world-class online consumer experience. Rediff has a registered user base of 45 million users and offers them a breadth of services like Rediff mail, Rediff BOL (Messenger service), Rediff Newshound and matchmaker. Additionally, rediff.com provides an ideal platform for Indians living abroad to connect with one another online through Rediff Connexions; Rediff I-land and Rediff blogs.
When it re-launched its website in 2000, Rediff implemented the Akamai Media Delivery (AMD) solution, which provides streaming, download delivery, http content delivery, secure content delivery to address every aspect of Rediff's business. Akamai has made Rediff's sites stickier by enabling improved site performance and reliability, while providing a rich variety of relevant and engaging content that encourages users to stay longer at the Web site. According to a recent report, visitors spend an average of 97.7 minutes per month at Rediff.com in comparison to 87 minutes spent per month at Yahoo India. With a registered user base of 45 million, Rediff serves 4 million visitors—largely from India and the U.S.—effortlessly and seamlessly every day.
"Akamai gives us the tools to manage, secure, control and report media file usage and ensure only authorized users are accessing files. This will let music companies, video content owners and artists tap the potential of the Web to bring content directly to consumers, and protect against piracy and revenue losses."
—Jasmeet Singh, VP Strategic Alliances, Rediff.com
