Key Impacts
- Realized 130% growth in a single year
- Improved global site performance by 69%
- Increased conversion rates
- Reduced load on origin servers by 80%
- Saved hundreds of thousands of dollars in infrastructure costs
- Gained ability to easily expand the business globally
- Reduced call center volume
After successfully selling tools through nine retail stores throughout the US for more than a decade, ToolKing.com—one of the largest tool distributors in the US—launched a Web site in 2001. Today, ToolKing.com operates a single 10,000-square-foot store that reaps $5 million a year in revenues, while its Web site—ToolKing.com—generates $15 million in annual revenues. This revenue growth is attributed to a combination of reaching an international customer base, as well as an expansion of the product line to include home improvement, automotive, and other products. Named an Inc 500 Company for three successive years and a top-rated ecommerce site by Internet Retailer in 2005, ToolKing.com is committed to optimizing its site to best serve visitors.
Since implementing Akamai, the ToolKing site has been enhanced to handle traffic, especially traffic that originated outside of the US. In fact, the site is delivered 69% faster around the world—even after adding more site content. This leads to more page views per visit, increased conversion rates, and reduced call center volume, all of which ultimately translate to satisfied customers and increased revenues
"Since implementing Akamai, our site is delivered 69% faster around the world, leading to more pages views per visit, increased conversion rates, and reduced call center volume."
—Ali Mughal, CIO, ToolKing.com
