Key Impacts
- Cut average page load time by 93%, from 1 minute 20 seconds to 5.5 seconds
- Decreased premature site abandonment
- Increased web site interaction with imagery and videos
- Enabled future planning by offering a strong and reliable platform more than 130%
Tourism Western Australia is a statutory authority under the portfolio of the Minister for Tourism and is governed by a Board of Commissioners. Responsible for promoting Western Australia as an attractive holiday, event, convention and incentive travel destination, nationally and overseas, Tourism Western Australia enhances the tourism industry, infrastructure and product base.
Akamai's Dynamic Site Acceleration service can provide Internet performance five times faster than original Web infrastructure. Tourism Western Australia aimed to cut download times from 1 minute 20 seconds, to ten seconds. Akamai exceeded all expectations: page load times from test agents around the world now average less than 5.5 seconds. "The 5.5 second load time target was not attainable without deploying Akamai. Akamai ensures the site's availability and fast load times to reduce the number of visitor dropoffs and increase exposure to Western Australia. Akamai's support personnel were extremely helpful in answering questions and ensuring a smooth transition to the platform," explains Hester.
"The time to load pages from westernaustralia.com was
excessive, taking upwards of 1 minute 20 seconds to
load in some countries. The 5.5 second load time target
was not attainable without deploying Akamai."
- Rolly Hester, Acting Chief Information Officer, Tourism Western Australia
