The new Borders.com site brings the bookstore experience online with innovative features such as the Magic Shelf, a virtual bookshelf that allows customers to easily view book, music and movie titles much as they would browse the book tables, displays and shelves in their favorite Borders store.
Akamai's solutions are designed to help accelerate the delivery of dynamic, interactive content on the Magic Shelf, increase the download speed of shopping applications and improve the response time for the display of the entire Web page. In addition, by leveraging Akamai's Dynamic Site Accelerator, Borders can enjoy improved scalability, performance and availability for the highest possible number of visitors without weighing down its own infrastructure. "By implementing Akamai's suite of technology solutions, we can focus on delivering great services that ultimately translate into an enjoyable, reliable and engaging online shopping experience for our consumers," said Kevin Ertell, vice president of e-business for Borders Group.
Solution:
Akamai Media Delivery
Akamai Stream OS
Akamai Dynamic Site Accelerator
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