Perform is a world leader in monetising sports and entertainment rights in digital media and has been a consistent and renowned innovator since 2000, and a major driving force in the commercialisation of sport and entertainment rights online, on mobile and on TV. Perform operates over 200 websites including those for over 80 UK Football Clubs, Cricket Australia, Warner Music, ITV, Turner Broadcasting and works with various rights holders, including The Premier League, Virgin Media and the ATP Masters Series.

Akamai's Flash video format is unique in its ability to minimize latency and offer almost real-time coverage of popular sporting events. Since using the Adobe Flash FLV video format, Perform has experienced peak hits of 775,843 for key events and peak traffic flow of 700 Mbits per second across Akamai's platform. With a worldwide audience of over 15 million viewers, Perform delivers in excess of 10,000 live events and 35,000 edited clips per year for more than 200 web, broadband TV and mobile services. As an existing Akamai customer, Perform was already using the Akamai Media Delivery solution to stream events on its website and so they decided to look at delivering live events via Flash Akamai's platform. Akamai Media Delivery also allows Perform to manage various rights restrictions to ensure only viewers in authorised regions can access footage so as not to infringe copyright.

Solution: Akamai Media Delivery