Logitech, Hal Kalish, Director, Internet Marketing, Logitech

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Logitech Implements Akamai EdgeComputing For Java To Extend Marketing-Driven, Promotional Contest

Expecting to drive 100 times its regular traffic level to its site for a single day in December 2002, Logitech needed an infrastructure in place that could support a new contest application while scaling to deliver flawless performance in the face of the expected traffic surge. Building out infrastructure to support single five-hour contest was cost-prohibitive, yet it was critical to find a solution that would ensure a positive user experience in just a two-month window between program inception and execution.

Utilizing Akamai EdgeComputing for Java, Logitech was able to extend the application processing of its promotional contest out to the ‘edge’ of the Internet, thus avoiding network latency and the need for costly infrastructure over-provisioning. Akamai’s EdgeComputing application architecture ensured that virtually every user request was processed completely at the edge, resulting in optimal application performance, scalability, and availability. The result? 20,000 lucky winners who ended the day with a new Logitech keyboard—and a contest that ran fairly, efficiently, and seamlessly thanks to Akamai.