"Audi is one of the leading premium brands in the automobile industry. We use our Websites to create an emotional connection between our customers and our brand. Our web presence is a key component of that connection, as nine out of ten Audi buyers visit our sites to research vehicles before they make a purchase. In fact, in the US alone, our Website attracts almost 1.3 million unique visitors per month. We use a variety of web applications to help reinforce the Audi brand with customers and dealers. For instance, our model configurators allow prospective buyers to build their ideal car online. Our worldwide content management system allows importers to create their own Websites. And Flash files deliver the information in a rich, creative format."

"Because our infrastructure is centrally hosted in Germany, we had problems with Web and application rollout due to lacking performance in other parts of the world. When our sites and applications don't perform well, it reflects our brand poorly. We evaluated many solutions. We even considered expanding our global infrastructure, but realized it was impractical and costly. The only way to ensure our sites and applications performed at peak was to leverage Akamai's global distribution platform."

"Akamai offloads 80% of our Web infrastructure, so we no longer worry about bottlenecks at peak times, which typically occur during product launches."