Hotel & Travel

Travelers now have the world at their fingertips. Every online connection is an opportunity, and travelers expect instant access and a secure online experience. With travelers shifting between tablets, smartphones and multiple web-enabled devices, a one-size-fits-all online strategy is no longer sufficient. Companies are challenged to fulfill the increasingly diverse online requirements of their customers.

Optimize the online experience for travelers on any device

To deliver compelling user experience every time, travel companies must understand when and how travelers are using devices and networks to search, shop, buy and share. Online brands need a partner to optimize their user experience and ensure that customers are engaged, loyal and transacting. For hundreds of the world’s travel sites, that partner is Akamai. Akamai helps deliver mobile-optimized websites and applications, enabling a high-quality user experience that helps increase online bookings for connected devices and desktops, build customer loyalty and improve productivity across employees and partners.

Intercontinental Hotels Group, the largest hotel firm in the world, books 70% of their business online – more than $6 million in reservations every day – using Akamai
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