Connect your products and services to a buying audience.

Whether you're driving awareness, consideration or transactions, Akamai ADS helps you get more from your online advertising.

Advertising Decision Solutions
Akamai ADS enables advertisers to easily reach their target audiences through three Akamai behavioral targeting products. Each are customized to help you achieve your goals throughout the various stages of the "purchase funnel."

Akamai ADS enables you to work directly with your favorite publishers and ad networks to target users on their networks to meet your advertising objectives.
 
Akamai ADS segments are derived from contextual, shopping, and ad response data, enabling highly accurate ad targeting.

ADS Predictive Segments enable multi-channel retailers and product manufacturers a way to drive incremental sales to their websites. Using predictive modeling based on actual purchase data, Akamai ADS helps these advertisers increase sales, at their own ROI goals. Target in-market consumers with dynamic display advertising in real time and at scale—on the publishers or ad network you prefer.

ADS Remarketing Segments enable multi-channel retailers, product manufacturers and brand advertisers stay top-of-mind with consumers who have previously expressed interest in them. Remarketing segments enable advertisers to present relevant, specialized messaging to users who have previously visited their site.

ADS Descriptive Segments enable brand advertisers to target audiences based on demographic and psychographic characteristics. Access the audiences of your choice, such as "head of household" or "small or medium business owner."
 
ADVERTISER KEY BENEFITS
         
Accuracy with scale. Akamai ADS for Advertisers makes it easy to identify and connect with your very specific, highly interested audiences who were previously unavailable. By segmenting consumer behaviors from shopping, contextual and ad response data, Akamai ADS enables you can reach your audiences with relevant display advertising at scale on your favorite publishers and ad networks.   Relevancy with high conversions.
By customizing audience segmentation based on specific user interactions and sets of interactions on your web site, Akamai ADS segments users that are actively engaged with your products and services, and users that are further along in the buying cycle. Akamai ADS helps you to control your marketing spend and use it where it will have the most impact.		   More reach with less media waste. Time and time again, response shows that targeting based on accurate segmentation of shopping, contextual, and ad response data, connect with the right audience and yields better ROI without the media waste.
         
Privacy with neutrality. By serving as an intermediary between an advertiser and the ad networks and publishers, Akamai ADS enables sites to maintain control over their user behavioral data.