Connect your clients with targeted audiences, at scale.

Akamai ADS enables agencies to create highly effective, efficient media campaigns for their clients to help them get more from their online advertising. Create comprehensive programs that drive consideration, top-of-mind, and transactions, quickly and easily. Time to 'live' is greatly expedited with a solution that requires no input from IT departments.

Advertising Decision Solutions
Akamai ADS offers three behavioral targeting products — predictive, remarketing, and descriptive segment customized to enable advertisers achieve their goals at different stages of the "purchase funnel." Savvy agencies can use these alone, or in tandem, to ensure that ad campaign goals are being met.


Akamai ADS segments are derived from contextual, shopping, and ad response data, enabling highly accurate ad targeting.

ADS Predictive Segments enable multi-channel retailers and product manufacturers a way to drive incremental sales to their websites. Using predictive modeling based on actual purchase data, Akamai ADS helps these advertisers increase sales, at their own ROI goals. Target in-market consumers with dynamic display advertising in real time and at scale—on the publishers or ad network you prefer.

ADS Remarketing Segments enable multi-channel retailers, product manufacturers and brand advertisers stay top-of-mind with consumers who have previously expressed interest in them. Remarketing segments enable advertisers to present relevant, specialized messaging to users who have previously visited their site.

ADS Descriptive Segments enable brand advertisers to target audiences based on demographic and psychographic characteristics. Access the audiences of your choice, such as "head of household" or "small or medium business owner."
 
AD AGENCY KEY BENEFITS
         
Significantly increase advertising conversion rates.
By enabling audience segmentation based on specific user interactions and sets of interactions with a company’s own web site, Akamai ADS will deliver users that are actively engaged with the company's products and services, and users that are further along in the buying cycle.		   Customize audience segments to match client marketing objectives. Akamai ADS makes it easy to identify and connect with very specific, highly interested audiences who were previously unavailable to networks and advertisers.   Target audiences with unprecedented granularity.(e.g., users who started a subscriber sign-up process but never completed it). This includes the ability to segment users based on where they are in the purchase funnel.
         
Remarket without IT resources or maintenance. The solution can be up and running quickly, with broad coverage across your clients’ web sites. This eliminates the need to deal with separate integrations for multiple ad networks.   Increase efficiency and scale your business. Improve your processes by being able to buy the same audience segments across publishers and ad networks.