ADS descriptive segments

Akamai ADS descriptive segments, part of the Advertising Decision Solutions line, enable brand advertisers to drive awareness and consideration by leveraging Shopographics. Shopographics — audience segmentation based on shopping data — yields better ad targeting response than demo-, psycho-, or geographics, combined! How people spend their money is the most accurate descriptor of who they are and what they’re likely to be interested in — more so than what they read, watch, or like online. That's why Akamai ADS operates the world’s only online shopping data cooperative, representing an estimated $15 Billion in U.S. consumer spend quarterly and nearly 100% of online shoppers.

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Identify and connect with very specific, highly interested audiences who were previously unavailable at scale

Benefits to your business	Successful ADS descriptive segments
Accuracy with scale Akamai ADS descriptive segments make it easy to identify and connect with very specific, highly interested audiences. ADS descriptive segments enable you to reach your audiences with relevant display advertising at scale. Better reach with less media waste Time and time again, response shows that targeting based on shopping data yields better ROI. Akamai ADS descriptive segments help brand advertisers control marketing spend and to use it where they will make the most impactful impression. New and customized audiences ADS descriptive segments enable both custom and standardized descriptive segments based on what 100% of US online consumers shop for and buy. Custom-generate your own unique target audience from our shopping data co-op to better meet your marketing objectives.	"Image-conscious admins in the workplace" For an office supply brand advertiser - Fortune 500 company Served quality impressions to a highly specific audience at scale Top driver of sample order requests and coupon downloads "Getaway gals" For a leading US national hotel chain Exclusive display and media partner Frequently swapped creative for promotions Drove online location look-ups "Newborn moms" For a diaper manufacturer - Fortune 100 company Accurately segmented moms with newborns Targeted display advertising to the right place Drove the right, interested audience to learn about the new product

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