Attract performance-based advertisers through intelligent audience segmentation.

As a network, you know that advertisers and agencies choose to work with you based on a variety of factors, including your reach, transparency, pricing and past performance.

Advertising Decision Solutions
Akamai ADS new robust behavioral targeting solution enables you to increase revenues and the value of advertising on your network. Akamai ADS provide a quick and easy way to gain in-depth knowledge about your audiences, from simple browsing activity to sophisticated custom behaviors. You can develop new ad strategies, improve campaign effectiveness, and ultimately, increase revenue—all with a solution that's easy to implement.

Best of all, Akamai ADS offers you the ability to create new advertising products specifically targeted to the needs of online advertisers. We allow you to drive substantially higher CPMs, uncover new customer segments and ad packages, and strengthen your overall relationship with advertisers.
NETWORKS
 
figure 1:
You can uncover missed opportunities for incremental revenue.

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By mousing over the graph, you can uncover or validate user segments which can then be turned into new and valuable ad packages. Uncover user and segment engagement across your properties. Enjoy a dashboard view, or export the data for a deeper analysis.
 
AD NETWORK KEY BENEFITS
         
Increase ad revenue. The more you know about your audience.s behavior, the more effective and profitable your ad strategies can be. Gain a view into audience composition and browsing behaviors across site properties to drive better targeted, more creative ad strategies.   Launch new ad targeting strategies fast. A hands-off approach with zero set-up time lets networks launch ad targeting strategies faster and more cost-effectively.   Make the right targeting decisions—instantly. Akamai ADS can act on behavioral data in real time to make instantaneous ad targeting decisions by integrating with your existing ad logic.
         
Optimize campaign performance. Deliver better results by reaching your advertisers' target audiences.   Attract new and premium advertisers through accurate targeting, increased scale, and better performance results.