ADS predictive segments
"Akamai has helped us meet our advertising ROI goals in all different times of the year – and especially during peak holiday and promotional periods. Their talent in dialing spend up or down based on what we're looking to accomplish has been a major help for Chico's FAS."
- Jenn McClain, Director of eCommerce Marketing, Chico's FAS
Connect your products and services to in-market buyers
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Akamai ADS predictive segments enable multi-channel retailers, product manufacturers, travel sites, and telecom providers to drive incremental sales by accurately targeting buyers who are in-market for what they sell. ADS predictive segments are available at scale on Akamai's owned and operated ad network: acerno.
Akamai ADS predictive segments, part of the Advertising Decision Solutions line, use predictive modeling based on data from our industry's only online shopping data cooperative. It's made up of over 550 multi-channel retailers, product manufacturers, travel, and telecom websites who contribute data representing $13.5 billion worth of quarterly, anonymous consumer shopping transactions. This unique data set makes it possible for Akamai ADS to understand the distinctive behavioral patterns shoppers exhibit leading up to a purchase—and thus identify in-market consumers with accuracy. |
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DOWNLOAD CHICOS FAS | Benefits to your business | Successful ADS predictive segments |
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Increase efficiency and scale Identify and target only the buyers who are in-market today for what you sell. Once ADS predictive segments distinguish the right in-market audience, target them on the premium acerno ad network that reaches 100% of US online shoppers. Decrease advertising risk ADS predictive segments offer pay-for-performance, CPA pricing only, so you don’t pay at all unless a transaction occurs. Significantly increase advertising conversion rates ADS predictive segments drive over 10% of sales for some Akamai customers, in effect becoming a new sales channel for them. |
Apparel Retailer: Internet Retailer Top 60
Toy Retailer: Internet Retailer Top 100
Consumer Electronics Manufacturer
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| In-market consumers are six times more likely to make a purchase | |
| Akamai ADS operates the industry's only online shopping data co-op:
140MM US consumers 30MM in-market (spikes during Q4) 10K-100K in-market for what you sell, right now HOW IT WORKS: Once Akamai ADS models identify a consumer as being in-market, we observe that he or she exhibits a higher frequency of online shopping activity:
High co-op transaction volumes/quarter
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