Real-Time Ad Targeting To Drive Higher CPMs and Revenue
Akamai ADS is a robust behavioral targeting solution enabling you to increase revenues and the value of advertising on your properties.

Akamai ADS provides a quick and easy way to gain in-depth knowledge about your audiences, from simple browsing activity to sophisticated custom behaviors. Akamai ADS provides valuable cross-site audience intelligence, enabling real-time targeting across all of your site properties. You can develop new ad strategies, improve campaign effectiveness, and ultimately, increase revenue-all with a solution that's easy to implement.

Best of all, Akamai ADS offers online publishers the ability to create new advertising products specifically targeted to the needs of online advertisers. We help you drive substantially higher CPMs across your site properties, uncover new customer segments and ad packages, and strengthen your overall relationship with advertisers.


PUBLISHERS
 
figure 1:
Become a partner with your finance team - by providing them with segment data, you can uncover missed opportunities for incremental revenue, enabling you to prove the value of your business to the finance team.

figure 2:
By mousing over the graph, you can uncover or validate user segments which can then be turned into new and valuable ad packages. Uncover user and segment engagement across your properties. Enjoy a dashboard view, or export the data for a deeper analysis.
 
PUBLISHER KEY BENEFITS
         
Increase ad revenue
The more you know about your audience's behavior, the more effective and profitable your ad strategies can be. Akamai ADS provides a view into audience composition and browsing behaviors across site properties to drive better targeted, more creative ad strategies.		   Launch new ad targeting strategies fast. A hands-off approach with zero set-up time lets publishers launch ad targeting strategies faster and more cost-effectively.   Make the right targeting decisions-instantly. Akamai ADS can act on behavioral data in real time to make instantaneous ad targeting decisions by integrating with your existing ad logic.
         
Increase the value of non-premium site inventory by correlating audience duplication across your site network with higher value media properties.   Create valuable audience segments across your properties by combining existing registration and login information with behavioral data gathered by Akamai ADS to enable sophisticated ad targeting.   Maintain personal privacy. None of the information tracked by Akamai ADS is personally identifiable, so you can maintain the integrity of your data and privacy policies.