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| Shift to Electronic Software Delivery More software revenue is coming from electronic software delivery than ever before. The shift from physical software distribution to electronic is being driven by faster broadband connections and increasing number of consumers and businesses buying online, owning more connected devices and expecting to get software delivered how, where and when they want it. Software vendors who are addressing these shifts in customer behavior and expectations are adjusting their business models to utilize electronic software delivery in combination with online commerce and support to increase customer satisfaction, reduce sales and product costs, grow revenue and improve profitability. Importance of User Experience The importance of customer experience is well documented. Part of the online experience is taking care of basics: having online content always available, fresh, and delivered fast and reliably. For electronic software delivery, customers are expect to have control over the download process and software vendors need the ability to handle the growing workflow complexity and to insure the software is completely downloaded to the device to provide end-users a satisfying, seamless experience. Vendors who enrich the download process relevant information and rich media within a customizable, branded interface keep the customer more engaged. Improving a customer's level of engagement can increased trial software conversion rates by 15%. Measuring Success Were all the time, money, resources worth the effort? Do you have the metrics and reporting tools to know? Today, businesses expect analytics on all of their online activities. Downloads are no exception yet the ability to know what happened once a customer initiated a download to the time the software was installed has been labor intensive or non-existent. Knowing what is happening and what the end user is doing during the download through installation process to purchasing gives needed insight into the why completion or conversion rates are improving or not. It enables decisions that can change the way you build and distribute your software. |
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| A Global Consumer Base. Large File Sizes. Traffic Surges. Can your infrastructure support? Seeking lower distribution costs and faster time to market, companies ranging from traditional software developers to consumer electronics retailers and anti-virus providers to game developers have turned to the Web as the primary channel for software delivery. Their delivery needs include new product orders, evaluation software, patches, product updates, software drivers and antivirus updates. However, delivering a growing array of files to worldwide users under high-traffic conditions can degrade download performance and quickly overwhelm enterprise infrastructure, keeping software out of reach and leaving users unsatisfied. Building out a specialized infrastructure, the legacy solution to these problems, puts the revenue and costs savings promised by the online channel at risk as provisioning and managing additional bandwidth and servers creates immediate and long-term expenses. From an end user perspective, a poor download experience can have a negative impact on trial conversions and significantly hinder the adoption of new products. In this try-to-buy context also that software publishers need to look at the download experience as an opportunity to have a marketing dialog with the consumer and immerse the consumer in their brand to create an engaged end user who is committed to trying out the software product. Electronic Software Delivery Powering High-Performance, Cost-Effective, and Engaging Download Experiences Electronic Software Delivery is Akamai's next generation software downloads solution that has been proven to increase download completion rates through a better end user experience. Unlike alternative electronic delivery solutions that rely on a single or few centralized data centers and do not provide optimizations for file size or file integrity, Akamai Electronic Software Delivery solution provides the technology to deliver both small and large software downloads effectively to customers, and provides the visibility to monitor the entire download process through server and client side analytics reporting. |
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