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| The opportunity for mobile digital media and applications is growing as manufacturers add WiFi |
| functionality to cutting edge smartphones and mobile devices, and content owners explore direct-to-consumer channels for their content. With the Apple iPhone & Apple iPad leading the charge, now is the time for you to explore and plan a content strategy for mobile. |
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Higher Quality Experience
- Increase viewing times - users watch longer - enables a high quality experience that can increases engagement times. Addresses consumers key satisfaction criteria smooth playback, high resolution, and full screen video.
- Smooth playback - reach more of your audience - deliver an experience complementary to the TV for all consumers, regardless of their connection speed, by delivering stream quality that matches the consumer’s environment.
- DVR - increases interactivity - enables popular features complementary to TV such as DVR for live events..
Greater Capacity & Performance
- Faster video start up – with better mapping and servers in more locations and networks, content is closer to the consumer for fast video start up times
- Reduce buffering - minimize abandonment with adaptive streaming - means consumers are less likely to abandon your video.
Better Insight with Media Analytics
- Make better decisions - media analytics to understand audience habits results in informed decisions that impact consumers
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| Standards Based Way To Delivery Video To The iPhone & iPad |
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Simulcast of live sports, news and events to mobile handsets requires special considerations around scalability and performance of the delivery mechanism. Prior to the release of the iPhone 3.0 OS and iPad, live streaming required a custom proprietary solution. The iPhone and iPad have built in support for adaptive bitrate streaming for live video, optimized full screen video playback, and increased battery life. Adaptive bitrate streaming benefits the consumer by enabling a high fidelity viewing experience at any bitrate, delivering faster video start up times and reducing video buffering.
Using the Akamai HD Network to enable adaptive bitrate streaming of live content gives content owners access to a standards based way to stream to the iPhone or iPad and take advantage of the fastest growing consumer device market, while leveraging the highly-available and fault tolerant delivery infrastructure of the largest HTTP delivery network in the world.
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| Akamai HD for iPhone & iPad : How it works |
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Download our free whitepaper
To get started download our free whitepaper on "Akamai HD for iPhone and Encoding Best Practices".
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You can send streaming audio and video over HTTP from an ordinary web server for playback on iPhone and iPad, or other devices, such as desktop computers, without the limitations of Progressive Downloads.
The new streaming protocol supports Multiple Bitrates and adaptively switches to the optimal bit-rate based on network conditions for a smooth quality playback experience. This implementation also provides for media encryption and user authentication over HTTPS, allowing publishers to protect their work.
Akamai HD for iPhone consists of three parts: the server component, the Akamai network, and the client software.
In a typical configuration, a hardware encoder takes audio-video input and turns it into an MPEG-2 transport stream containing H.264 video and AAC or HE-AAC audio. The encoded stream is then split into a series of short media files by a stream segmenter. The segmenter also creates and maintains an index file containing the list of short media files that were created. These files are placed on a web server.
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Inlet Technologies
Inlet Technologies provides live streaming and on-demand encoding solutions that help companies build more intelligent, robust digital media infrastructures. Our solutions lead the way in adaptive delivery scenarios.
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