Gain insight into the performance of live streaming and on-demand digital media offerings
In our hyperconnected world, understanding how users are consuming media can create more customized experiences over time, while improving the ROI and driving efficiencies in marketing, rights management and distribution strategies. Media Analytics provides easy access to the actionable and relevant reports you need, including sophisticated audience analytics and quality of service monitoring accommodating virtually every mainstream player environment and media format."Media Analysts predict that Internet video alone will account for 62 percent of all consumer Internet traffic in 2015 as content publishers continue to leverage online media as a premium distribution channel for advertising inventory, and consumers continue to demand more content online."
Cisco Visual Networking Index:Forecast and Methodology, 2010–2015
Benefits
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Enables you to track your audience wherever they are
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Provides consistent and accurate data about the playback quality your audience is experiencing – on any device
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Increases audience engagement and satisfaction by tracking in-depth audience engagement, content usage, and quality metrics
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Helps identify and resolve barriers to consumers’ media consumption
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Contributes to audience growth by producing comprehensive data tailored to your business strategies and goals
Media Analytics Tour
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View NowCustomer Stories
"Analytics are playing an increasingly important role in our agency and publisher side customer needs"
Jason Tafler, CEO, PointRoll
