Efficiently Manage Online Traffic Surges, Maximize Revenue

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Retail Web sites experience unprecedented levels of traffic during the holiday season or when contests, products or marketing campaigns are launched. These massive spikes last for short periods, putting backend applications under tremendous pressure, resulting in user frustration, incomplete transactions, abandonment and loss of revenue.

Akamai Shopper prioritization helps retail sites protect critical backend applications from overloading and maximize revenues when traffic exceeds capacity, without incurring any additional infrastructure costs. Since the service is handled on Akamai platform, there are no changes required to the origin site or infrastructure making implementation easy and quick.

Akamai's shopper prioritization module helps online retailers identify and prioritize shoppers in the purchase funnel based on customer defined criteria such as active login, active shopping cart, or visiting history. When there is a large influx of traffic and processing capacity required is high, prioritized users are allowed to complete their purchase first while non-prioritized users are redirected to a customized waiting room to keep them engaged until the application can handle additional requests. This helps Akamai customers maximize revenue, prevent applications from failure due to overload and retain customers.