The Net Usage Index for Advertising tracks web traffic patterns before, during and after the Super Bowl for Akamai's customers that are integrating an online, mobile or social component into their televised advertising campaigns. The Index features:
  • Real-time data showing traffic driven to Super Bowl advertisers web sites during televised coverage of the game.
  • Geographic trends about where viewers are accessing the advertised sites or microsites.
  • Representative data on which times during the Super Bowl event itself that consumers went online to advertised sites.
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