Malaysia Airlines selects Akamai to provide faster web experience leading to 30% growth in online bookings
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Malaysia Airlines has selected Akamai to power its main website, www.malaysiaairlines.com, and the airline's booking engine to provide customers with a faster website experience. Akamai's Web Application Accelerator solution has enabled Malaysia Airlines to improve its website performance by more than 50% and increase online bookings by more than 30%.
"We are delighted to work with Akamai as part of our Internet enhancement strategy," said Dr Amin Khan, Senior General Manager of Network and Revenue Management at Malaysia Airlines. "We have noticed a significant performance improvement on our website since being on the Akamai platform, which combined with our competitive promotions, has led to an increase of 30% in online bookings. Improved website and booking engine performance are key business benefits we are quickly realizing, and this is enhancing our competitive advantage."
"Akamai's market leading experience with global airlines will prove critical in allowing Malaysia Airlines to further build out their brand reputation and equity in the aviation industry by accelerating the increasingly dynamic content on their site for the highest quality experience their users can receive," said Stuart Spiteri, Managing Director, Asia Pacific at Akamai.
Akamai's Web Application Accelerator solution delivers website performance up to five times faster than the origin Web infrastructure and handles the specific requirements of dynamically-generated content — without a costly hardware build out. It provides customers with a globally-distributed platform of more than 48,000 secure servers equipped with specialized software which is deployed in 70 countries.
About Malaysia Airlines
Malaysia Airlines (www.malaysiaairlines.com), the national carrier of Malaysia connects some 40,000 passengers daily to over 80 destinations worldwide across 6 continents. The distinctive Malaysia Airlines brand is an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as MH=Malaysian Hospitality, with MH being the airline's flight code. Malaysia Airlines holds a lengthy record of service and best practices excellence and is also one of only 6 airlines worldwide to be accredited a "5-Star Airline" by Skytrax, an accomplishment it has achieved for 4 consecutive years, 2006-2009. It has also received the accolade of "World's Best Cabin Staff" by Skytrax for 6 times, 2001-2004, 2007 and 2009 - the most for any airline.
The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, unexpected early termination of our relationship with Malaysia Airlines, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.